Leaflet Design from RayRoss Print Factory

Leaflet Design

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Creating an Effective Leaflet Design

There are many ways to make your leaflets more effective. By evaluating the way you distribute them, to being more selective to the people you distribute them to, you can make sure you’re getting the most value out of from your leaflets.

However, one sure fire way to make your leaflets more effective is by improving on the leaflet design itself. Your leaflet design will be the deciding factor on whether your leaflet design ends up in the hands of your customers, or at the bottom of the trash bin.

There are infinite numbers of ways a leaflet design can take shape, but only so many designs can work for your business. With graphic design software already being readily available for computers of all kinds, you don’t necessarily need a professional graphic design to whip you up an effective leaflet design.

Since it’s your business being promoted, the design will always start from you. Here are some helpful tips in creating an effective leaflet design for your business.

Find Out What You Want to Communicate in the Leaflet Design

Hiring a professional graphic designer to work on your leaflet design won’t help you at all if you yourself do not know what you to do with the leaflet itself. Figuring out what exactly you want to communicate with your leaflet design is the first step to making sure it is as effective as possible.

Whether it’s a sale, a new product, a promo or a content that you are promoting, make sure you decide on what you want to communicate first. Deciding on the colors (if ever) and the actually images that come into the leaflet design should help support what you want to communicate.

Decide What the Information on the Leaflet Design

Deciding on what information appears on the leaflet design is different from deciding what you want to communicate. Of course you want to be able to include the sale or promo you are advertising, but don’t forget to include your business address and how your customers can get in touch with you.

But make sure you don’t go overboard. Countless ill-designed leaflets have found themselves at the bottom of the trashcan because the leaflet design itself had too much irrelevant information.

Get Feedback on the Leaflet Design

It always helps to get feedback on your leaflet design. Find out what people you are targeting think about your design. Make sure you just don’t show it to anyone. A single man in his twenties might not give you proper insight on a leaflet design targeted towards middle-aged mothers.

With all this in mind, you’re set on creating an effective leaflet design.



Sure the internet now has its own place in marketing however, you shouldn’t forget about the more “traditional” ways of getting the word out, the likes of simple leaflet printing – regardless if its a4 leaflet printing, a5 leaflet printing or even leaflet flyer printing.  There’s just no denying that good leaflet design can make a company look larger than it actually is even if these are just cheap leaflets printed. In fact, cheap leaflet printing – the likes of folded leaflet printing - from any leaflet printing UK company just might be the only way to get more visits for some businesses. A visit from a reliable leaflet printing company should be able to open your eyes to have leaflet printing costs and leaflet printing services can help your business in producing printed leaflets or even book printing to drive more foot traffic to your front door.

Rayross Print Factory is your one stop shop for all your Digital Printing needs,
from photocopying to Large Format Printing. We specialise in Graphic Design
and all forms of printing, and we are your number one Printers in Liverpool!

Contact us now on Tel: 0151 708 0590 • Fax: 0151 709 0759
Email: info@printfactory.co.uk • 96 Duke Street, Liverpool, Merseyside, L1 5AG

Independent Printer in North West of England